Customer Data

Paylogic offers free of charge:

• CRM solution (data warehousing)
• Customer statistics and graphs
• In depth Live sales overview (per sales channel)
• Live marketing tools (SMS and e-mail)

Event companies nowadays finally start using the data of their consumers for marketing purposes. First of all to reach their customers and second to learn who they are and try to understand them. When a company effectively operates customer relationship management by building and using a large and intelligent database, chances of success grow enormously. Paylogic helps and facilitates on these matters.

The first thing to be done happens automatically: collect all the customer data through the system, what better way to do this then when the visitors buy their tickets. Therefore an event company should, no matter what, always own its data. As these customers are buying tickets for an event!

Some ticketing companies think different and think they should own the consumer data as the tickets was bought in their shop. Paylogic believes this is an old fashioned and ludicrous positioning. There is no doubt that the real owner of this data should be the event organizer, not the facilitating ticketing party.

Paylogic believes there is only one owner of customer data: the event organizer!

Paylogic delivers a perfect system for CRM purposes; data warehousing, in which the company can build up and communicate instantly with their customers (via e-mail and SMS).

Besides that all the consumer data in the back office account can be segmented in to relevant subgroups and all statistics of sales and marketing campaigns can be measured and extracted in data and visually by transparent graphs and overviews. All information can be exported by csv-files to any other CRM-system or extract. Through this system the event organizer can now easily work their customer with better (database) marketing campaigns and benefit in many ways!

(examples of database in Paylogic back office, click to enlarge)