The back office: Your real time, operating and monitoring tool.

When starting with Paylogic one receives a secured account to the Paylogic back office system. This system is the main dashboard in operating, controlling and monitoring ticket sales. With this account one can easily set up an event in a few minutes, with the entire event data which is required. When everything is filled out the event can be published.

Instantly the ticket sales become visible on the event website and tickets can be bought by visitors. There are hardly any limitations in the possibilities of event management; complete seat plans can be inserted (by Paylogic or the event company) and any kind of ticket can be created; children tickets, tickets per entrance, discount tickets with promotional codes and many other functionalities. You can start one event or a sequence of events with similar data in the same amount of time.

Paylogic will gladly directly explain all possibilities and functionalities to any interested event owner, this can even be demonstrated from a distance, please contact Paylogic.

Your event management software (click to enlarge)

The Backoffice: For real time statistics, channel monitoring, data collecting and much more!

When the event is published and ticket sales have started the monitoring begins. Almost any event organizer loves monitoring these pages to find out how many tickets have been sold in the last hour, minute and even second.

In the back office one can follow all ticket sales real time. Not only the amount of tickets sold, but also through which channel the ticket has been bought. This data give perfect information on the effect of any type of marketing. Especially with very popular events it is very interesting to follow the ticket sales live, we have different types of monitoring tools, each with other interesting perspectives.

All this data is available in tables and graphs perfect for any kind of research and as a basis for every next event. This data can be exported on any way one would like; it can be easily combined with other data and operating systems.

Statistic (click to enlarge)

All the data collected by the system is saved in a private database for customer information for the event company, through our Customer Relationship Management (CRM)-system. As the event company is the only owner of consumer data it is complete ownership to the event company, Paylogic can not in any way use this data.

The data warehouse which is automatically built up through ticket sales is a very valuable asset. The event organizer can find any data on any visitor for any event. It is possible to segment the data to location, gender, age and any other data you can think of, presented in practical and attractive overviews.

Also is this data exported in any form to any other (CRM) system, also simply by CSV or Excel. On the other hand the data can be directly targeted as there are direct mailing and direct SMS tools in the back office. Consumers, or a segment of them, can at all times be directly reached for marketing or information.